Rich Loan Officer - Helping Loan Officers Succeed

How long has it been since you started your mortgage career? There is no question that every mortgage professional needs to be in touch with past and potential client on a regular basis. Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn’t be using an e-mail newsletter as a marketing strategy. You can go back and keep bringing those clients back to your business again and again and again if you continue to keep in touch with them and keep sending them news, articles and helpful tips on a regular basis. Here are three main reasons why creating and maintaining an e-mail newsletter can help you generate extra mortgage leads and more referrals each month.

The first and the main reason in this money-driven profession why you should have an e-mail newsletter is the extremely low cost needed to deliver your marketing message. For example, how much do you think it will cost you to send your request for referrals to 1000 former customers via direct mail, as opposed to e-mail? Just the postage in the direct-mail method will cost you almost four hundred dollars, not to mention the expenses for letterhead, envelopes, ink, etc. Using the same numbers, if you did this each month, you would save $4680 in postage fees alone! Besides the time and labor you yourself put in, the only real fees associated with e-mail newsletter marketing is the list-manager service or autoresponder service, which handles your list management and e-mail broadcasting. This should not cost you more than $15 - $20 a month.

Secondly, do you know how tedious it can get if you had to stuff all the envelopes for direct mail yourself, stamp them, and mail them? However, when you focus on email-newsletter marketing, you save a lot of time through automation. How long would it take you to prepare 1000 mail pieces? This includes printing, folding and stuffing them into the envelope, sealing the envelope, printing or writing the address on the envelope, applying the appropriate amount of postage, etc. It would take several hours to several days before those thousand mail pieces were ready to mail out. Now compare that to the time it takes to write and send an e-mail out to a thousand individuals. Think about the time you would save over the course of a year. Moreover, the list manager automatically handles and manages your subscriber list, opt-ins and other legal issues that you need to keep in mind when sending lists out.

The third reason why e-mail newsletters are an effective form of marketing for loan officers is that it allows you to contact your customers on a regular basis. Simply using direct mail, connecting with your customers more than once a month is not only not realistic but also very costly in terms of time and money. Research has shown that that the ideal amount of marketing contact is once a week. So what can you do? You create and run an e-mail newsletter. It helps you create a stronger bond with your customers by allowing you the opportunity to contact them on a weekly basis ( or more frequently if you choose to).

If you are looking for an effective and low-cost way of keeping in contact with your former customers, there is no better way than by using an e-mail newsletter. The amount of time that is saved because of automation will allow you more time to focus on selling your loans, and your weekly contact will help solidify yourself in the minds of your customers. Focus on building business. Let an autoresponder service be your loyal salesman!

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